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[old news]Richard Jobson talks about "The Journey"  

2010-12-08 12:38:52|  分类: News |  标签: |举报 |字号 订阅

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 Source: http://convergeevents.co.uk/2010/12/richard-ashcroft-video-the-journey/


Working with an iconic singer songwriter who has very clear visual flair in all of his videos presents a bit of pressure before you’ve even heard the track. I got off to a good start with Richard Ashcroft, former Verve front man and now formidable solo artist. I was putting the finishing touches to my Sex Trafficking film, The Journey, when Big Life Management who look after Richard, offered a song he had written that was a perfect match both lyrically and musically.

When the decision was reached that it might be worthwhile making a promo to go with the music and film but there was no budget the general feeling was lets do something special with the HDSLR technology we had been shouting from the rooftops about.

[old news]Richard Jobson talks about The Journey - the verve - verve中文网
 


We decided straight away that we use real material from the actual film which took the pressure off as far as shooting with Richard as we only had three hours with him. We also made some clear, simple decisions about how we would approach the promo. A green screen backdrop with Richard sitting on a swiveling chair would give us the opportunity to create Rotoscoped silhouettes. We would then shoot him against a large screen where the actual film was being projected which would give the impression of a voyeur watching the dark, violent subject matter unfold. We wanted the colors to be simple green, red and black – dynamic range that would always keep the promo interesting since we would not be going down the normal fast cutting route.

We shot the green screen in a barn at my studio in Bedfordshire and the projection sequence was shot in the cinema room. We shot with the 7D and the 5D mk2 using two simple setups, armed with the knowledge that we had an end game since we would be using a lot of clips from the actual film. Richard totally bought into what we were trying to achieve and proved to be more than willing to give us everything we asked for over our allotted three hours.

The cameras held up well in the heat of the small studio. We kept it simple – wide and tight – knowing that we intended to turn him into a silhouette. He’s very natural in front of the camera and seemed genuinely impressed that we were so confident with the technology.

[old news]Richard Jobson talks about The Journey - the verve - verve中文网
 

The final edit of The Journey promo was a massive After Effects project but the editor David Owen was a dab hand at moving from AE to FCP. We graded in Final Cut Pro and achieved everything we wanted without having to spend a fortune in a big facilities house.
[old news]Richard Jobson talks about The Journey - the verve - verve中文网
 


This to me is what Convergence is all about and makes it such an exciting prospect. The DIY Punk aesthetic with beautiful images and a high production value is where a new creative force is headed and I want to be part of it. The old way is too expensive and has too many restrictions. This is an empowering way to work and be creative. Go to it!!!
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